5 Fingers Games Bundle

Interesting iPhone App Store Strategy

Marzo 31st, 2009

Any of you that are familiar with what’s going on in Apple’s AppStore with the thousands of games available and the extremely competitive pricing problems might be intrigued to hear about a new strategy used by 5 independent iPhone game developers to try to raise awareness (and sales) of their games in the AppStore.

Majic Jungle Software, Veiled Games, Antair Games, IMS and Warhorse Games have gotten together to launch The 5 Fingers Games Bundle that includes 5 games, one from each developer, all for $5.

Per the press release, this is the first games bundle for the iPhone, but the real story here is the way in which it came about. Often for a games bundle, a publisher pulls together one or two good titles and pads them out with some weaker games, but this bundle includes the best selling game from each of five developers. The 5 games included in the bundle are:

* Chopper – Previously a #1 game on the App Store
* Up There – The most emotive game on the store
* Sneezies – An adorable puzzle game for all ages
* BurnBall – Addicting and high energy arcade action
* BlackBeards Assault – Puzzle adventure on the High Seas

If you purchased these games separately today, it would cost you $11. (Each game is $1.99 except Chopper is $2.99) All of these games are good and this is a phenomenal value for $5.

I think it’s really cool watching all these creative minds come up with different strategies to compete in this new marketplace. I’m going to try to reach out to these guys in a few weeks to see how it’s going. In the meantime, if you’re interested, you can buy it now on iTunes by clicking here.