Brick Breaker

Digital Chocolate Dominating the App Store

Marzo 31st, 2009

Mobile games and applications developer Digital Chocolate reports its five titles for Apple’s iPhone and iPod touch have topped the 8 million download mark less than 100 days since going live in the App Store. According to DChoc, games like Crazy Penguin Catapult, Tower Bloxx, and 3D Brick Breaker Revolution–available in both premium and free editions–currently represent 2% of total App Store downloads.

“Based on the app downloads chart they just showed this week, we have represented two percent of all downloads of all kinds since we made our debut,” said Trip Hawkins, CEO of Digital Chocolate. “The unprecedented and record-setting aspects of our performance suggest that something big is going on.”

All five Digital Chocolate games now rank in the Top 90 of the App Store’s Free Games list, and have received more than 200,000 consumer reviews since their inception.

“Apple is showing many industries how the world can take computers, content, community, and retailing to a new level,” explained Hawkins. “If I brought a man from Mars down to Earth and showed him a Wal-Mart, the floor of the New York Stock Exchange and the on-device iPhone App Store experience, which do you think he would find the most amazing?

“This merchandising model on a mobile device is the wave of the future and will someday be used by billions of people. For consumers, this experience is well beyond what the writers of Star Trek came up with when given thousands of years to imagine. It is arguably the greatest achievement in the history of human commerce,” he continued.

Congrats to Digital Chocolate on their tremendous success with this platform. The company has always produced great games but never could quite compete in the “traditional” carrier controlled ecosystem. They’ve obviously figured out this new distribution option and hopefully they can continue their success here.