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AT&T Leads in Smartphone Users

Citing independent market research, AT&T announced its customer base now boasts twice as many smartphone users as any other U.S. mobile operator, reporting that close to 32% of its postpaid subscribers now use an integrated device. According to AT&T, more new and existing customers activated integrated devices in Q1 than the carrier added in new postpaid subscribers. AT&T credits the smartphone user growth to its 3G network and nearly 20,000 U.S. WiFi hotspots.

“AT&T made a big push to be the mobile broadband and smartphone leader many years ago and it’s clearly paying off in a big way for us and our customers,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “We’ve taken integrated devices mainstream and nearly a third of our postpaid customers use one. Our industry-leading 3G and Wi-Fi networks make mobile data accessible to everyone—from road warriors with advanced smartphones to texting teens with quick messaging phones. We offer something for everyone.”

This is an impressive statistic as smartphone users outspend non-smartphone users considerably and are generally more profitable as well.

M-Commerce Usage Grows According to PriceGrabber

According to a new report from PriceGrabber.com, the increased popularity of Web-enabled phones in the United States has helped online shoppers become mobile Internet shoppers. One in 10 online consumers said they purchase online from their mobile device, 16% compare prices and another 16% research product details/specifications. Of the online consumers making purchases from their mobile phones, 58% have purchased digital content for their phone, 51% have purchased consumer electronics, 37% have purchased computers, 36% have purchased books, and 31% have purchased clothing.

Smartphone and iPhone owners are comfortable using the mobile Internet to make purchases. 56% of Apple iPhone owners and 28% of smartphone owners already are comparing prices online with their mobile phones. Additionally, 27% of iPhone owners and 35% of smartphone owners anticipate that they will be comparing prices within two years.

Click here to read the full report.

The report is based on a survey of 3,305 U.S. online consumers with mobile phones, which was conducted from March 10-31, 2009.

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