Cell Adictus

App Store Downloads by Day

In January we added our first self-published game/application to the Apple App Store – Hooters Calendar Slider. The game went live on January 22, so we’ve been live for just over 2 months.

The game is listed in the puzzle category which happens to be the most competitive category within games. The game has done pretty well, considering we have spent very little on marketing and have not gotten any love (promotion) from Apple. Over the course of two months we usually have been between the 50th and 60th most popular game in our category. We’ve slipped a little bit over the last week or so and at last glance, we were #75 in puzzle games.

I’ve been tracking the daily downloads since we launched and I’ve been curious to find out if there is any fluctuations in downloads by day.

Above, I’ve attached our download statistics, measured by percentage of downloads by day. If every day was the same, the chart would be flat with roughly 14.3% of downloads happening each day (100%/ 7 days).

You’ll notice that during the work week the downloads are pretty consistent, but we see decent spikes on the weekends. Somewhat surprisingly, Sunday is our best performing day. Tuesday is the worst.

I haven’t seen anyone else post day specific data and I’m curious if other developers/publishers are seeing the same trends. Is there something about the category of our game (hot bikini chicks) that makes downloads more likely on weekends or are all downloads, regardless of category, higher on the weekend?

If you have any data you’d be willing to share, let us know.

iPhone Game Review – the VOID

I’ve spent a fair amount of time playing dead simple iPhone games that you can pick up and learn in a second. I generally gravitate towards these types of games because well, I don’t have much time to play mobile games. So if you’re going to get my attention, it has got to be easy to play (see Doodle Jump review).

So I was a little concerned when I downloaded The VOID from Beautiful Pixel. First of all, the game is large (52MB) so it was taking awhile to download which usually isn’t the case. Secondly, there is a fair amount of rich graphics and things to figure out before you even get started. You have to choose your ship, weapons, and equipment and you only have a certain amount of money to start, so you have to figure out how much things cost, etc.

The game is marketed as a “space based role playing game” and by looking at the screenshots and video, my initial reaction was that VOID looked like a suped-up version of Asteroids. (Note: I was never very good at Asteroids and these types of games in general are not my favorite.)

Well, after struggling a bit at the start to learn the controls and objectives, I found myself getting sucked in to a very fun and sophisticated game.

Per the developer’s blog, these guys spent over 6 months developing this game, and it shows. Tons of levels, and options that would provide a hardcare iPhone gamer with literally hours of entertainment. Personally, I made it through a few levels and had to put it down but I’m sure I’ll be back at it later. The game is selling on iTunes for $4.99 which is on the higher end of pricing in the AppStore but there is way more than $5 worth of value here.

If you like these types of games, go buy it.

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